// Internet Duct Tape

Avoid Prime Real Estate for Live.com Email Address Landrush

Microsoft’s live.com is offering email addresses, and the usual land grab rush is on to “secure” your identity on the service. What most people don’t realize is that securing a “prime real estate” email address is probably the LAST thing you want to do.

An obvious email address suffers from an insidious kind of spam you’ll never be able to properly filter or get rid of: I’m talking about wrongly addressed email.

(photo by planeta)

As a gmail beta tester I was lucky enough to grab several firstname@gmail.com accounts and a couple of firstinitiallastname@gmail.com accounts. It was fine for the first year, but it has rapidly gone downhill as Gmail has risen in popularity. Now when I check my primary email account I’m lucky if one in four emails were intended for me.

I’ll get university class mailing lists, church lists, hotel bookings, and account signups by the handful. [1] It’s the digital equivalent to rifling through the magazine rack for subscription cards to sign up your ex. Except there’s no malice behind it; only ignorance and carelessness.

Good

Bad

jqpublic@live.com john@live.com
jpublic77@live.com jpublic@live.com
johnqpublic@live.com johnpublic@live.com
  gilesb@live.com

Possible email address for John Q Public

What makes it doubly-worse is that with many email programs automatically collecting any correspondence to your address book means that telling someone they have the wrong address might be enough to get you added to their address book forever. If you choose an email address with your last name, chances are that the people emailing you might have the same last name — automatic address collection means that you’ll be on the receiving end of each other’s Christmas newsletters for who knows how long.

I know I sound ridiculous, but you really can’t appreciate the number of similar email accounts on services like @gmail, @hotmail, @yahoo and now @live until you get a popular email address and start seeing the effect of several people who give out the wrong account name — yours.

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[1] And out of all those wrongly addressed emails there was only one mis-sent dirty letter.

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