People are calling the Digg user revolt the “Internet story of the year.” The Digg community fixated on the 32-bit encryption key for HD-DVDs protests against the site owners giving in to potential censorship requests by HD-DVD producers (who are also advertisers on the site) and censoring stories that published the key. You can read more coverage (and screenshots) at Mathew Ingram, Deep Jive Interests or TechCrunch. I first heard the story break at Paris Lemon. WinExtra might have the best post about this.
I’ve put together an RSS widget that I like to call Social Site Submission Watchdog. It creates an RSS feed for when people submit your site to digg.com or reddit.com. The reddit results are tweaked so that they link to the voting page on reddit instead of the page on your site. The link title indicates which site the source is coming from. I’ve also created a Reddit-only version of the Pipe.
This is an essential tool for building a dashboard for your blog.
This is an essential way to keep track of your site so that you can prep a post for the potential wave of traffic heading towards it by doing things like adding a Digg This widget. It’s also a good way for a reader to keep track of specific sites they want to support.
Any feature requests? Leave a comment.
- mine: Pipe for getting merged/tweaked Digg/Reddit results for a site being submitted
- Pipe for searching within a specific user’s diggs
- Pipe for getting a Digg RSS feed based on category, number of diggs, and number of comments
- Yahoo Pipes RSS feed for Technorati Rank
- How social bookmarking sites should save URLs
- Tech and blog predictions for 2007
What role, if any, should Digg play in this? The comments could be a place for great discussions on the story, but usually they degrade into the musings of lunatics. When do comments stop being free speech and start being serious threats? These are the questions.
For those of you who have never tried it out, SEO Blackhat is my favorite site for learning how to drive Internet traffic. This time he talks about how to get to the front page of Digg. And he proves his mettle by getting around 3000 diggs within the first day of the post. Looks like he’s done a new site design as well. This ties in nicely with my recent series about the Digg effect on my own blog.
I wish the blog comment spammers would read SEO Blackhat so they could learn how to drive traffic to their site effectively.
There’s also a breaking story about a new website called User/Submitter that seeks to match Digg users willing to pay $0.50 a click with content generators who are willing to pay $20 a submission + $1 a click. I think it’s well priced in the sense that most people wouldn’t be willing to spend that much on Digg submissions, which keeps the number of transactions down, which will keep this under the radar.
This service could be attractive to company that’s spent a good amount of cash on a viral marketing campaign (like shaveeverywhere) that hasn’t gone viral yet. How much are car companies spending on stupid campaigns like johnny.ca? Spending $1000-1500 on a web service like this is a much easier way to break the initial barrier when you’re waiting for your idea virus to find it’s audience.
(Obviously I’m not above the idea of companies spending money or giving swag to receive press on the Internet)
Will the service be easy to track? Only if people are Digging crap, and a lot of it. If they’re smart the User/Submitter service will filter users so that the same people aren’t always digging the same stories — make the traffic look as natural as possible. If the user base is big enough and the pay submission sites aren’t complete crap then tracking down the pattern using algorithms should be very difficult.
However, what I think will really happen is that there’ll be enough people creating various bot accounts on User/Submitter who will get caught, that will in turn create a ripple effect that can be followed.
I think the social engineering approach works a lot better for most people who want to get to the front of Digg. Know your audience, find the social site that targets that audience, and then build your link bait. Interesting that both of these stories are breaking on the same day. Probably unrelated, but I wouldn’t put it past Quadzilla…
>> Spam Digg for only $20 (inaccurate headline)
 And if they aren’t smart, then at least they can sell the domain name to an S&M service for tech professionals.
 Although the required Pay Pal account will knock out 90% of the idiots who will try to spam User/Submitter.
Two weeks ago one of my posts made it to the front page of Digg, and it gave me a massive boost in traffic. Being a geek what I found more interesting than the tiny elation of “they like me, they really really like me!” was the bigger picture:
- How did I get to the front page of Digg?
- It was a howto on a subject a lot of people find interesting — synchronizing calendar/contact information.
- It was already the #1 traffic generating post on my blog.
- Started with lifehack.org, then lifehacker.com, then the front page of del.icio.us, then got picked up by one of the top posters on digg.
- What is the significance in terms of back-links, increasing Google ranking, and increased page views over time?
- Social networking sites can bring a massive amount of traffic in a short period of time, but what do they do to your long term traffic?
(Pssst, there’s a part 2 to this article)
There’s some unwritten law of the Internet that after getting to the front page of Digg, you have to post the traffic stats or a band of unruly trunk monkeys will beat you down and make bongos out of your asscheeks.
Contrary to popular belief, I do not want that to happen. Here is my lame-ass traffic analysis based on the referrer logs that wordpress.com provides. I’ll post the original logs and the perl script at a later date.
Before this huge spike in traffic I was averaging around 1100-1200 views a day. The highest day of the spike was around 17,000 views. I’m sitting at around 3,000 views a day but I expect that to drop and average out at 1400-1500 a day.