The Problem With Social Web Applications
This is an exciting time because unlike traditional software that runs on your computer , web applications are created as social software where you have a friends list, collaborate on a document with multiple people and it is easily to share information and communicate. The downside is these networks consume a lot of attention and too much time is wasted building profiles and adding friends — for some of these sites building a profile and adding friends is the only utility they have.
Brad Fitzpatrick touches on this with his social graph problem — we need a way of moving our social network around with us as exportable and importable data. Read/Write Web has an overview of the issues behind the social graph problem. Companies like Facebook and MySpace capitalize on the network effect — the more of your friends who utilize the site, the more useful the site is to you — while Plaxo is one of the companies who are targeting the problem of creating a portable social network you can use on any web site.
There are two fundamental problems with using social web apps. The first is the lack of a unique identifier on the web — you know who you are but there is no way for two websites to know that you are the same person. Email addresses are one way to solve this problem. OpenID is another way to solve the problem of identity on the Internet, but it is fraught with it’s own issues such as too many providers / not enough consumers, who owns your OpenID and how trivial it is for someone to steal your OpenID authentication through phishing. OpenID is better than captcha for leaving web comments, but I wouldn’t trust it with my credit card information.
The second problem with social web apps is social network fatigue. The average person has the time to actively use 2 to 5 social web sites and become part of a community on them. No one has the time to be part of more sites than that, and we get burn out from having to create accounts and add friends on sites after site. This is called social network fatigue and has spawned spoofs like BugrOff and Social Networking Rehab, as well as applications like Delicious Stumbles and Social Poster to make it easier to maintain profiles on multiple sites.
If you’re a new social software company then it’s hard to attract users because of all the incumbent sites who already have their attention; if you’re an old social software then it’s hard to keep users because so much of the initial addiction comes from adding friends. (Not that they’re really your friends, but you know what I mean)
Tomorrow I’ll explain the techniques used to promote a social web applications .
 Of course, having a dedicated application on your computer is usually a million times more efficient than running an application in a web browser.
 aka Why Yahoo Mash Sucks
Subscribe to comments with RSS.
Comments are closed.