Does Technorati Matter? (Searching for Violent Acres)
Technorati assigns each blog a ranking based on the number of blogs that have linked to it in the past nine months. The ranking says how many blogs have more links than you. You need about 3,000 links to reach the “coveted” Top 100 list. This ranking number is used by news aggregators like TechMeme and for blog advertising networks like ReviewMe.
- I have a bad tendency to treat this number like it matters despite WordPress’ Matt Mullenweg’s comment that being in the Technorati Top 100 will account for less than 200 hits a day.
- I wonder if Technorati is like the DMV and this post is going to get make my blog sleep wit da fishies.
It’s a very useful site for keeping track of who is linking to you. Their about page says they’re “the recognized authority on what’s happening on the World Live Web, right now” and their Wikipedia entry lists them as an “Internet search company”. But how many people actually use it for search? (I think Technorati realizes this and is trying to branch out in other directions — also see Matt.)
They publish a list of popular search terms on the front page of their site. Zeitgeists like this are an interesting way of tracking public interest. For the past few days “Violent Acres” has been at the number one position on the list, and my site has been in the top 5 search results. That has been panning out to around 10-25 hits a day coming from Technorati.
Wait. 10-25 hits for the most popular search term on their site? The search term that they say is more popular than YouTube, WordPress, MySpace, Paris Hilton or the iPhone?
Does not compute. As long as I can remember the top 10 popular search terms on Technorati have always been MySpace, YouTube, WordPress, something political and one of those panty-less celebratants. It was cool to see Violent Acres appear on the list. I think she’s fast on the way to becoming one of the most popular blogs on the Internet. But it makes no sense that being the top result for the most popular search term on Technorati for over 24 hours would lead to so little referral traffic. Isn’t this the most popular term people are searching for?
- I ran some tests to make sure my refer logs were picking up all the refers and it looks like the data I’m basing this observation on is correct.
- At the very least this is the number of people who click on the “Top Searches” on the Technorati front page and then click on one of the first results.
So why does the most popular search on Technorati lead to such little traffic?
I don’t know how their algorithm works. I assume it’s the most often used search term. Here are a few potential scenarios why this could happen (ordered from most likely to least likely).
- People are searching for Violent Acres’ blog NOT posts about her blog — so they don’t click on the results that aren’t from her site. (Most likely)
- My titles suck and no one wants to click on them.
- I’m completely overestimating how long I was showing up in the top results.
- No one uses Technorati blog search.
- Technorati Popular Search isn’t search terms — but instead buzz of trends in blogs.
- Someone is spamming the search terms to get the number 1 position. (Least likely)
UPDATE: It looks like this happened because VA mentioned Technorati in this blog post. So one blogger can get to the most popular search result with mentioning Technorati off-hand like that? That still makes me wonder how many people are using it for searching blogs.
Does anyone use blog search tools?
I’m heavily involved in blog culture and even I don’t limit my searches to “blogs only” that often. I stick with Google search, like I would for any other web research. I love Technorati’s tools for finding out who is linking to my blog and articles. But that’s navel gazing and picking my bellybutton link — I don’t care what they say about others. I always thought there were people out there using Technorati search even if I wasn’t one of them. Now I’m starting to wonder…
Which search tools do you use? Have you ever used a blog specific search tool like Google Blogsearch, Technorati, or Icerocket?