North America’s Next Top Blogger? – Be a celebrity first
- Breaking real news (or rumours that become news)
- Providing unique analysis and commentary
- Posting on something topical and sympathetic
Good to note. What I think is also worth mentioning:
- Innovating and started blogging when it was new (IE: get into vlogging now)
- Playing to their strengths / staying in their niche
- Applying their strengths to a popular topic
- Already having celebrity status for another reason
This is something that shouldn’t be played down. Quite often top bloggers are where they are because of preexisting real world influence.
- Joel Spolsky – former program manager for Microsoft Excel, author
- Chris Pirillo – former host of TechTV’s Call for Help
- Dave Winer – creator of RSS, XML-RPC and SOAP
- Michael Arrington – tech corporate attorney who turned to startups
- Om Malik – former senior writer for Business 2.0 magazine
- Steve Rubel – public relations executive who advises clients to use blogs in their business.
- Jeremy Zawodny – MySQL guru, Yahoo employee, author
- Phillip Torrone – writer for Make, Popular Science and Engadget
- Seth Godin – prolific author, former VP of Permissions Marketing at Yahoo
What got me thinking down these lines was the Washington Post’s article on Ted Leonsis’ (Vice chairman of AOL) quest to become the first link on Google for his name. This is perhaps the best reason to become a CEO blogger. He talks about having “an audience of 800 or 900 on a bad day, 12,000 to 15,000 on a good one.” It would be wrong to think he doesn’t get that traffic because of his celebrity from being involved with AOL.
It isn’t good or bad; it doesn’t mean they don’t deserve it. It is just something people should remember when wondering how these guys became top bloggers in the first place. You can’t underestimate how much easier it is to reach a wide audience when people already know who you are, how much easier it is to get high search ranking when you’re linked to by every blog on aol.com, or how much easier it is to break news when you already have the connections.
Of course, if it made things THAT much easier, we’d see a lot more of them.