How to be a successful Web2.0 company
In “Web Too.Many” I lambasted and flamed the Web 2.0 bubble of start-ups that are receiving far too much attention. One of the criticisms readers had was that it’s easy to flame, but harder to suggest improvements (very true). AU Interactive has a much better post on the subject than I could ever write where he covers 10 rules of what’s needed to be successful as Web 2.0.
- Make it easy
- Professional visual design and copy text
- Open data formats (plus RSS everywhere)
- Test it
- Rapid prototype (release early and often)
- Do something special
- Use open frameworks (corollary to #3)
- Plan for scalability
- Keep abreast of developing trends
- A list of what does and doesn’t work in social software
Looks good to me. It still suffers from the assumption that “popular == successful” and leaves out the so-basic-yet-so-crucial:
- Make money
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