Guy Kawasaki covers one of the most basic premises that all engineers forget about: distribution channels. We get our heads down and so focused on getting these things out of the fab bug free (for hardware, software is more flexible), that we might forget things like “do we have an operations team?” and “why would a Huge Market trust someone little like us?”.
It can be summed up with two things:
- It’s all about the money, and only the money.
- It has to be win/win.
UPDATE: I wrote a response to the Art of Distribution expanding upon viral and scaling.
>> The Art of Distribution