This is a post by a guest blogger.
Tim Nash is a reputation management consultant, co-founder and primary consultant for Venture Skills a “New media” IT company which specialises in search engine optimisation, reputation management, and technical side of online marketing. When not working at Venture Skills, posting site reviews on forums he can be found teaching at a local university where he lecturers in Search Engine Optimisation and Information Retrieval.
But what is reputation management?
Let us start with a formal quote:
Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands data points. — Source: Wikipedia
This is a very dusty but surprisingly accurate description of reputation management, be it in commercial business analysis or on a personal level. There a three basic areas to reputation management:
- Finding out what people are saying about you
- Creating a persona or brand image
- If needed defending this image