When it comes to blogging the most important people are the ones who take the time to read your RSS feed. They’re your long term readers who are in it for the long haul, much more so than the people who stop by your blog because they found it through a search engine or a social bookmarking site. They’re the ones who promote your articles, and the ones who’ll let you know when you’re falling off your blog game.
It’s important to build a rapport with them, and one of the ways to do that is by giving them special offers that aren’t available to regular readers of the website.

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