Tim Ferriss’ Four Minute Blog Training – The 9 Rules You Need to Know
What can a man who routinely slams corporate office culture for building boredom and people who waste their workdays with internet addiction have to say about writing a blog? Darren Rowse at Problogger has the scoop and now you can too with this no money down, no holds barred, straight for the jugular look at blogging from a man who has reached the New York Times Bestseller list.
Tim on Strategy
1. Polarization is Key
No one is interested in the middle ground. To be remarkable threaten the “3Bs: behaviour, belief, or belongings.” “I want at least one person to call me a liar per post or I don’t feel I’m pushing the envelope enough.”
2. Go to the Source
The biggest source of traffic is links from popular blogs and writing guest posts for them. “Borrowing traffic is a lot faster than creating it, and the former often leads to the latter.”
3. Be Diverse
How does your niche subject relate to everything (and anything) else in the world? Explore.
Tim on Technique
4. Headlines are Everything
“If you have a great headline, you can get great pass-along. If you have a mediocre headline, even a world-class post will be ignored.” “The headline doesn’t even need to describe the article or post. It has just one purpose: to get them to read the next sentence.”
5. Formatting Matters
“Add at least one graphic to each post, bold/italicize more to make the posts easier to scan and digest, and I would also discuss more topics that nearly everyone feels they can comment on.”
6. Post Less Frequently
It allows discussion to happen. “People have a lot of crap information being forced upon them, so I only want to add  when I have something worthy to say.”
Tim on Monetization
7. Use Tact to Make Money
People don’t care if you’re making money, they only care if it interferes with your message.
8. Ethics are Easy
Pick sponsors from other industries that you’d never write about.
The Most Important Tip
9. Create a Community
Build a community that you would want to belong to.
You can read the entire interview at ProBlogger. Tim is the author of The 4 Hour Work Week [Wikipedia] and writes is own blog. I haven’t read the book yet, but I do strongly agree with his advice on blogging.