Opting Out of Technorati – The Break-up
I’m writing to say goodbye. With time I hope I’ll have more good things to say than bad, but this hasn’t been the case of late. I know you have plenty of other suitors paying attention to you, and I doubt you’ll even miss me. But I thought I’d write you a note to explain my absence and what went wrong between us.
I’ve decided to follow in the footsteps of Jason Kottke (from 2005) and stop calling you. It was fun watching my rank improve until I was in the top percentile of your favorite people, but I’ll never be one of the top one hundred you lavish your attention on… so why am I bothering? One of the key principles of time management is to put your attention and focus on what gets the maximum return on investment, but you haven’t been giving me anything more than a number and a lot of frustration.
Technorati, I fully appreciate the magnitude of what you’re doing with only a 45 person team behind you. I think focusing on search makes sense because you’ve already wasted too much time courting bloggers for links. Bloggers truly are such a limited part of the all the people who could be using you. We’re also fair weather friends who are the first to turn on you and complain when things go wrong.
But I’m leaving you Technorati, and I have the following grievances that you don’t seem to care about. I’m glad you’ve shed some pounds, and your dressing better, but looks aren’t everything. It’s the way you treat me that matters in the end.
Problems I’ve had with Technorati
- You lost the last month of my blog posts even though they were pinged and indexed before your new cosmetic changes. Because I only show the very latest blog post on my front page you’ll never find them again, even though the last 40 entries are all nicely showing up with full text in my RSS feed. Why don’t your spiders use my RSS feed? This is not the first time we’ve had this problem.
- You are inflexible when it comes to my blog URL. My latest posts must appear on http://engtech.wordpress.com, and your spiders will become confused if I ever change it to something like engtech.wordpress.com/blog. I can go from …com/blog to …com but not the other way around.
- My Technorati favorites page does not show the latest posts from ALL my 500 favorites – only a small subset of them. It is much better for me to track them with Google Reader or to use a Google Custom Search engine then to use Technorati favorites.
- The Technorati API should be a great way to grab information about blogs, but if you are under high traffic you will often fail to return any data at all instead of a standard error.
- You ask for entirely too many links back. I’m supposed to tag my posts with links back to you and add big “favorite my blog on Technorati” links on every page of my site in the hopes I can climb the top 100 favorites list, which no one really uses anyways.
- You do nothing to fix the long standing ping bug where anyone can ping a permalink post on a blog and have it show up as a new blog. I have to log a support ticket whenever I want to fix this.
- You cannot handle domain changes. It is very common for bloggers to start out on *.blogspot.com or *.wordpress.com and then eventually buy their own domain name. Every other search engine understands the 301 redirect just fine, why can’t you? This is by far your biggest limitation.
This isn’t to say you don’t have good people working for you. I’ve seen you help out friends and send them free t-shirts. I fully appreciate how difficult bloggers are to deal with, and how big of an achievement indexing that many blogs is. I appreciate all of the times you’ve gone out of your way to contact people who are having problems.
But there’s no denying that I’m having a very bad user experience with Technorati. Instead of being able to use you how I want, I’m pigeon-holed into trying to get you to display my blog properly and track the other blogs who are linking to it. All for what… a few meaningless numbers?
Technorati Rank got a lot of attention before it was replaced with Technorati Authority, but it can easily be deep-sixed. Google has bought FeedBurner and can combine the data from FeedBurner subscription counts and Google Reader. While you were busy determining authority by blog links, authority by RSS readership is going to come along and wipe you out with a metric that makes so much more sense.
So I’ve had enough of our relationship, Technorati. I know I haven’t exactly been kind to you in return (it would be polite to call me overly critical), so I think it is time for us to put this mutually destructive relationship to end. I’ve often complained that the biggest mistake a blog can make it not to own it’s own name. I’m moving on to internetducttape.com, and I know you’ll never find me. Even though I’m redirecting my little heart out, you don’t care to follow.
Formerly known as Honeycakes
Over the top, but I couldn’t help it.
http://engtech.wordpress.com is now http://internetducttape.com, which means my Technorati Authority has dropped to 0. I’ve freed myself from my ball and chain and now I will focus on content and readers instead of traffic and links.
And of course, cool hacks, tricks and mash-ups of existing web services thanks to a little bit of internet duct tape.