The Girls of EBay and Their Playstation 3s
I’ve been purposely skipping the ridiculous supply and demand story of the Playstation 3. Customers have been having a horrible time because the supply is so much lower than the demand, especially with the muggings and shootings. No one needs a console for Christmas that badly. What I find craziest about the situation is the E-bay PS3 Grey Market. One of the guys at Gizmodo crunches the numbers and comes up with the figure that 10% of shipped Playstation 3’s have ended up on E-Bay.
When you consider the opportunity for 100%-1000% profit almost guaranteed (provided you don’t accidently put the price at $9.99), it’s no surprise that this kind of activity is happening. What’s even more interesting is the marketing ploys that are being used in the now crowded E-Bay PS3 resale market. Dave Zatz has a video of the “Girls of E-Bay” with their PS3s.
And I thought I was bad when I used pictures of women wearing tech company t-shirts instead of the standard tech company logos.