// Internet Duct Tape

chartreuse on Paris Hilton – the new sex tape

Posted in Links, Marketing and Promotion, Technology by engtech on September 19, 2006

Okay, not really a sex tape.

For those of you who have never read chartreuse, he’s a blogger who often writes about “the new media” using short sentances and beautiful pictures. He has a great blogging style that really shows the impact of less-is-more.

He hits it out of the park again with this piece on why Paris Hilton is famous — and it can be a great lesson for anyone who is getting their heads around this attention-based web2.0 socialization thingamabubble we’re in right now.

It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.

(What’s of note is that chartreuse does this himself, often throwing out links to other bloggers people may not have heard about — it you link to them they might link back. Synergy.)

Is having attention enough to launch a start-up? Flickr, MySpace and YouTube be damned, probably not. Having a lot of eyeballs doesn’t mean you don’t need a business plan (even if we have to reteach this lesson every 8 years). But not having attention can sink even the best laid plans.

>> Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)

And just because how often am I going to do this with a tech blog: Paris Hilton washing a car


2 Responses

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  1. raincoaster said, on January 30, 2007 at 7:29 am

    Thanks for the many, many hits. Also, seen the Paris Hilton “Watersports” video?

  2. Carol said, on February 19, 2007 at 12:36 pm

    She looks really hot on that video


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